Course Description
Lectures
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Lecture 1 - Engineering Innovations in Gaming
Nick shows a video of a motion capture technique used in the latest video games. He stresses the need for such innovation in order to compete in a booming market.
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Lecture 2 - The Changing Economics in Mobile Gaming
Nick Earl, General Manager of Electronic Arts Redwood Shores Studio, shares his insights about moving into the mobile gaming market. He explains that the high price of building graphical games is prohibitive in an environment where there is no hardware standardization.
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Lecture 3 - Challenges and Opportunities in Asia
Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.
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Lecture 4 - Opportunities for Start-ups
Earl shares his thoughts about the plausibility of starting a game development company in the current environment. He explains that with the release of new consoles and the growth in mobile technologies, it is a great time to start a company with a target audience in mind.
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Lecture 5 - Gaming in China
Earl discusses the importance of understanding and developing games for local markets. EA started a studio in Shanghai to learn about China's gaming population. He also talks about protecting EA's IP via an online distribution mechanism.
