Innovation and Inertia

Course Description

Lectures

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   Lecture 1 - Innovation Crisis at Established Enterprises

   Geoffrey Moore, best selling author and a Managing Director at TCG Advisors, talks about how inertia overrides innovation in established enterprises.

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   Lecture 2 - Innovation and Inertia

   Moore advises that since innovation begets inertia, there is a need for companies to recycle their resources with respect to both innovation and inertia to differentiate themselves in a competitively driven market.

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   Lecture 3 - Market Maturity Life Cycle

   Moore focuses on innovation and discusses the different stages in the market maturity life cycle.

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   Lecture 4 - Innovation Zones

   Moore elaborates on the four different innovation zones: product leadership, operational excellence, customer intimacy and value renewal. These zones make up the market maturity life cycle.

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   Lecture 5 - Classes of Innovations in the Product Leadership Zone

   Moore looks at the different classes of innovation that comprise the product leadership zone: disruptive, application, product and platform innovation. These innovation zones are driven by the technology adoption life cycle and are very R&D intensive and high-risk.

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   Lecture 6 - Fractal Markets

   Moore explains the concept of fractalization of markets when markets get out of the growth phase.

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   Lecture 7 - Customer Intimacy Zone

   Moore delves into the "customer intimacy zone" to explain the innovations that comprise this zone: line extension, enhancement, marketing,and experiential innovations

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   Lecture 8 - Operational Excellence Zone

   Moore talks about the operational excellence zone and its innovations: value engineering, process, integration and business model innovation.

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   Lecture 9 - McKinsey's 7S's Model

   Moore uses McKinsey's 7S's model to attack the problem of inertia in companies

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    Lecture 10 - Core and Context

    Moore uses the core/context analysis framework to discuss how to overcome inertia in strategy and structure.

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    Lecture 11 - Inertia: Residue of Innovation

    Moore believes inertia is the legacy of successful innovation and the two must be managed as a single system in a business enterprise.