Intuitive Surgical: Technology Adoption

Lectures

1. favorites

   Lecture 1 - Technology Adoption

   Lonnie Smith, President and Chief Executive Officer of Intuitive Surgical, uses Geoffrey Moore's "Crossing the Chasm" model to explain the adoption of technology amongst surgeons.

2. favorites

   Lecture 2 - Patient Adoption Curve

   Smith discusses how patients have adopted Intuitive Surgical's new technology.

3. favorites

   Lecture 3 - Patent Battles: First-Mover Advantage

   Smith talks about how being the first mover in the market has given Intuitive Surgical an upper-hand in patent battles.