LRK Architects: Building Multidisciplinary Team and Attracting Clients Early On

Course Description

Lectures

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   Lecture 1 - Thinking About Entrepreneurship

   Frank reveals how he started thinking of entrepreneurship at a young age. He believes that if you don't have it, you just make it!

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   Lecture 2 - Game Plan at LRK

   Frank shares the game plan they have adopted at their architectural firm.

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   Lecture 3 - Role of Multidisciplinary Teams

   Frank emphasizes the importance of having a multidisciplinary team and talks about how it has helped them solve problems in different companies like FedEx.

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   Lecture 4 - Mission Statement and Culture Transfer

   Frank describes the mission statement and the principles they follow at LRK Architecture. He goes on to talk about the issue of perpetuating the company's culture as the company grows.

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   Lecture 5 - Orbiting the Giant Hairball

   Frank Ricks, founding principal of Looney Ricks Kiss Architects, explains the concept of the hairball and recommends the book "Orbiting the Giant Hairball", to entrepreneurs interested in starting a business of any size.

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   Lecture 6 - Attracting Clients Early On

   Ricks advises entrepreneurs on how to attract clients in the early days of a firm when a company is trying to compete and it does not have any accomplishments to talk about .