Proactiv Solution: Discovering and Meeting Market Needs

Course Description

Lectures

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   Lecture 1 - Benefits of a Partnership

   Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.

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   Lecture 2 - Discovering and Meeting Market Needs

   Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in the market. The main goal was to develop a product that would be easily accessible to target customers.

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   Lecture 3 - Market Research

   Rodan discusses the importance of market research while building and testing a product. She also elaborates on how market research was conducted to help develop a good product.

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   Lecture 4 - Raising Money and Importance of Licensing Your Product

   Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of raising money for the company.

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   Lecture 5 - Infomercials - A Way to Reach Your Audience

   Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.

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   Lecture 6 - Owning Your Product Formula

   During product development, Rodan advises owning the formula of the product, which is an asset, and suggests not losing ownership of it.

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   Lecture 7 - Growing the Organization

   Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an organization.