Trilogy: Sticking to your Beliefs

Course Description

Lectures

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   Lecture 1 - Starting a Business During Undergraduate Study

   Joe Liemandt, founder, CEO and chairman of Trilogy, talks about why entrepreneurship is something everyone needs to do in their career. You will go from the highest highs to the lowest lows in a matter of minutes, he says, but it is the time that is the best and the worst of your life. He advices starting a business when you are an undergraduate student because you do not have a whole lot to lose.

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   Lecture 2 - Perseverance: Sticking to your Beliefs

   Liemandt talks about how an entrepreneur's beliefs lead to success or failure. As long as you believe in your business, he says, you can persevere. You have to love what you are doing and be passionate about it, he adds.

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   Lecture 3 - Guaranteeing Business Value to Customers

   Liemandt talks about how Trilogy moved on from just producing the best enterprise software in the market to adding and guaranteeing business value for its customers.

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   Lecture 4 - Sharing Your Passion

   Liemandt discusses how leading a start-up is harder and more stressful than heading a big company. The most difficult thing about being the CEO of a big company is making sure that all the employees share the same vision and passion for the business.