03/31/2011: Transparency as a Business Strategy
By Andy Donner - UC Berkeley
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269
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Lecture Description
Physic Ventures sponsors a session on the higher standards businesses are being held to for social responsibility, environmental stewardship and respect of privacy - without sacrificing market performance. This creates new challenges, but also powerful opportunities to leverage transparency as a strategy to engage stakeholders, understand customer sentiments, elevate brands and ultimately drive profits. A panel of thought-leaders examine the complex issues of transparency in the 21st Century.
