Avoiding the Smart Talk Trap

Lecture Description

Sutton presents three tips for avoiding the common problem that companies face when they talk about creativity but don't implement it, including making sure the people in senior management know the business, and simple ideas are easier to execute.

Course Index

1. What Is Creativity?
2. Two Weird Ideas That Work
3. Talking About Creativity Isn't Enough!
4. Avoiding the Smart Talk Trap
5. Bringing Creativity into an Organization
6. Creative Projects on Company Time
7. Questions to Ask a Creative Organization
8. When Do You Know if You Have a Good Idea?
9. Research Money in Universities