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Benefits of a Partnership

By Katie Rodan - Stanford
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Lecture Description

Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.

Course Index

  1. Benefits of a Partnership
  2. Discovering and Meeting Market Needs
  3. Market Research
  4. Raising Money and Importance of Licensing Your Product
  5. Infomercials - A Way to Reach Your Audience
  6. Owning Your Product Formula
  7. Growing the Organization