Biggest Pharmaceutical Products in Industry Today

Lecture Description

Ringold informs us that drugs for lowering blood pressure and those to lower cholesterol are among the leading pharmaceutical products today--and these are not treating a disease. The fundamental opportunity lies in the surrogate market, he says.

Course Index

1. What is an Entrepreneur?
2. Importance of Passion
3. Being an Entrepreneur in Industry vs. Education: Team vs. Individual
4. Types of Company in Biotech
5. History: From Bayer to Affymax
6. Biotech: Collaboration vs. Competition in Developing Affymax
7. Pharmaceutical Companies: Challenges in Developing New Therapeutic Products
8. Funding Challenges in Today's Market
9. History of Maxygen
10. History of Surromed
11. Biggest Pharmaceutical Products in Industry Today
12. How to Operate in a Downturn Economy
13. When and How are Patents Important?
14. Change the Business Plan in Response to a Changing Environment