Branding: Why eBay?

Lecture Description

Reedy tells the story of the brand name eBay. The founder,Pierre Omidyar, wanted to call the website "echobay" but it was taken, so he went with eBay.

Course Index

1. Introduction
2. eBay: The World's Online Marketplace
3. eBay Statistics: Usage and Revenue
4. Global eBay
5. eBay Volume Statistics
6. What Are the Three Key Factors in eBay's Success?
7. Right People, Right Time, Right Behavior
8. Develop the Right Strategy
9. Execute With a Vengeance
10. Keep the Community Front and Center in Decision-Making
11. Be Flexible
12. Engineering Principles at eBay
13. Auction for America: Teamwork at its Best
14. Continuously Improve
15. Leadership Characteristics at eBay
16. Acquisition: eBay and Auctionco
17. Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
18. Global Acquisitions: Lessons Learned
19. What Did eBay Do Differently Early On to Ensure Success?
20. eBay vs. Yahoo! in Japan: What Would You Do Differently?
21. PayPal: A Payment Platform for eBay
22. eBay and PayPal: Going Global
23. Branding: Why eBay?
24. Strategy: Growth of eBay
25. eBay and Wireless Trading
26. eBay: Areas for Improvement
27. eBay's Future: Cross-Border Trading
28. eBay: Localization