Breaking Convention: Technology First, Market Opportunity Second

Lecture Description

Fluidigm started the wrong way, notes Worthington.  Instead of discovering a market opportunity and then finding the technology and team to take advantage of it, they invented the technology first, realized its potential, and then searched for an application for it.  Worthington suggests that most technology companies, in fact, work the latter way.

Course Index

1. Forming the Founding Team and Seizing the Opportunity
2. The Breakthrough Idea
3. Breaking Convention: Technology First, Market Opportunity Second
4. Building a Team and Picking the Right VCs
5. The Challenges of Building a Company
6. Product Development
7. Keeping a Financial Focus
8. Raising Money and Recognizing Interest in VCs
9. Can You Continually Increase Value?
10. Recruiting the Best
11. Challenges of Managing: Firing People
12. How to Recruit Top Talent
13. To MBA or Not?: Technical Degree or MBA
14. Envisioning the Future: Other Potential Applications of the Technology
15. Lowest Lows and Highest Highs
16. Going Global: Why Singapore?
17. Founding Team: Technical or Business Saavy?
18. Experimenting with New Technologies
19. Finding a Market
20. Disposable vs. Reusable in Biology
21. Establishing a Market
22. How Do You Establish a Decision-Making Process?