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Bringing Creativity into an Organization

By Robert I. Sutton - Stanford
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Lecture Description

When trying to foster innovation within an organization, Sutton feels that sometimes the best management is no management at all. He also stresses that creativity means selling, not just inventing something.

Course Index

  1. What Is Creativity?
  2. Two Weird Ideas That Work
  3. Talking About Creativity Isn't Enough!
  4. Avoiding the Smart Talk Trap
  5. Bringing Creativity into an Organization
  6. Creative Projects on Company Time
  7. Questions to Ask a Creative Organization
  8. When Do You Know if You Have a Good Idea?
  9. Research Money in Universities