Building a Company: Building a Legacy

Lecture Description

I build companies, it's what I love to do, says Neeleman. I want to build a legacy--something that will last for a long time, he says. We came up with a simple model of bringing humanity back to air travel, and making a difference, he adds. Becoming a better company, being the best in a really bad industry, is his mission.

Course Index

1. JetBlue: Life as a CEO
2. Ticketless Travel
3. High-tech, High-touch
4. History of Travel Industry
5. Neeleman on Southwest
6. Seeing Failure as Opportunity
7. Building a Company: Building a Legacy
8. Take Care of Your Employees
9. Creating A Customer Experience
10. JetBlue: Defining Organizational Structure and Culture
11. JetBlue: Employee Incentives and Rewards
12. Training Employees: Defining Organizational Culture
13. Training and Accountability
14. Listening to Employees
15. Establishing Organizational Values
16. Examples of Great Companies: Role Models
17. Customer Feedback
18. Competition and Pricing
19. Execution of Strategy is Key
20. How Does IT Differentiate JetBlue?
21. Defining the JetBlue Experience
22. Does Your Company Matter?
23. JetBlue: Establishing Organizational Structure and Culture