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Building Five Cultures in One Organization

By Andy Freire - Stanford
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Lecture Description

After discussing his five archetypal organizational cultures, Andy Friere, Co-founder and CEO of Axialent, clarifies that while ultimately an organization wants to have each of the five cultural archetypes, the way to achieve this balance is to develop one archetype at a time over a period of years. The five cultural archetypes that Friere describes include: 1) Achievement, 2) Innovation, 3) One team, 4) People-first or 5) Customer-focused.

Course Index

  1. What You Do Defines Your Culture
  2. Three Building Blocks of Organizational Culture
  3. Five Archetypes of Culture
  4. Culture Archetypes: Customer-focused Culture
  5. Culture Archetypes: One-team Culture
  6. Culture Archetypes: Innovation Culture
  7. Culture Archetypes: Achievement Culture
  8. Culture Archetypes: People-first Culture
  9. Building Five Cultures in One Organization