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Building a Personal Gratification Company

By David Kelley - Stanford
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Lecture Description

Kelley explains that he has a unique perspective on starting companies--his goal is not growth, but to create a personal gratification system. A place where he can work with friends. He explaines that many of his comments on starting a company may not apply to companies that are trying to grow as fast as possible.

Course Index

  1. Career Development
  2. Building a Personal Gratification Company
  3. Follow Your Passion
  4. Design is Risk-Taking
  5. Hire Great People
  6. The Process of Design
  7. Product Development Process: Observation
  8. Designing Products vs Designing Experiences
  9. Design as an Iterative Process
  10. Prototyping the Mouse
  11. Career Advice
  12. How do you pick clients?