Challenges and Opportunities in Asia

By Nick Earl - Stanford

Report An Inaccuracy In Lecture Information:
Improperly titled lecture or course
Incorrect professor named
Placed in wrong category
Wrong school association
No flags selected

278	0	0	0	0
Views	Likes	Dislikes	Questions	Comments

Lecture Description

Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.

Course Index

Show:

About Stanford University

One of the world's leading universities, Stanford was founded in 1885 in what is now Stanford, California. It is comprised of seven schools, four of which are devoted exclusively to graduate education. Stanford's most renowned programs include the Graduate School of Business, Law School, School of Engineering, and School of Medicine. Notable alumni include author John Steinbeck, Supreme Court Justice William Rehnquist, and Google founders Sergey Brin and Larry Page.

Explore Our Degree Programs

License:
Source:Stanford eCorner
Filmed: Fall 2006