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Collaborate to Enter Markets

By Stephanie Keller-Bottom - Stanford
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Lecture Description

Stephanie Keller-Bottom, Director of Nokia Innovent, discusses how companies need to collaborate to bring their products to the market. She talks about the value that entrepreneurs bring to large companies as they understand the importance of collaboration in order to leverage resources.

Course Index

  1. Collaborate to Enter Markets
  2. Separation from Nokia's Core Business
  3. Building Your Business
  4. Picking Your Partners and Your Team
  5. Focus, Flexibility and Market Validation
  6. Creating Commercial Value for Your Product
  7. Working with Your Investor
  8. Learning from History