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Companies Have Personalities

By Jerry Kaplan - Stanford
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Lecture Description

Kaplan talks about companies having personalities that reflect the personalities of the founders. If you know Bill Gates, you know Microsoft, he says. Entrepreneurs should think about what personality they want the company to have and what personality they themselves have as the founder.

Course Index

  1. Five Biggest Mistakes That Entrepreneurs Make
  2. What are the Best Qualities of Successful Entrepreneurs?
  3. Five Critical Skills That Entrepreneurs Need
  4. Companies Have Personalities
  5. Recruiting People to Sell for You
  6. Timing is Important: The Same Idea Can Have Different Fates
  7. Types of Risks
  8. Story of Startup: The Book
  9. The Best Time to Start a Company is When Nobody Thinks it's Possible
  10. Who Are Your Top Leaders?
  11. Personality of a Company: Establishing Culture and Values Early On
  12. Envisioning the Future: Microsensor Technology
  13. Transitioning from R&D