Marketing is not an event; it's a cumulative process, says Jay Coen Gilbert, one of the founders of non-profit B Labs. Building a brand happens first with the community you serve, giving your presence heft and volume more than the sum of its parts. For the start-up, the best PR efforts don't come from money, as larger market players will always outspend you. But compelling choices - such as a provocative TV ad or a magazine title - are potent tools toward owning both a message and a distribution channel.
One of the world's leading universities, Stanford was founded in 1885 in what is now Stanford, California. It is comprised of seven schools, four of which are devoted exclusively to graduate education. Stanford's most renowned programs include the Graduate School of Business, Law School, School of Engineering, and School of Medicine. Notable alumni include author John Steinbeck, Supreme Court Justice William Rehnquist, and Google founders Sergey Brin and Larry Page.