Consumer Behavior Changes in Familiar Companies

Lecture Description

If consumers are so unwilling to change, why did FedEx gain popularity? Adams asks. He talks about consumer adoption methods and why some things work (internet transactions) and some things didn't (Tablet PC).

Course Index

1. The Early Career of a Serial Entrepreneur
2. The Biggest Competitors of New Ventures
3. You Must Have Vision
4. Make a Plan
5. Take Action!
6. Addicted to Taking Risks
7. Passion and Perseverance
8. Failure is Good
9. Innovation at Large Companies
10. The Current State of AuctionDrop
11. Testing the Market Viability of a New Technology
12. Work with the Right VC
13. Overcoming the Fear
14. Will Customers Change Their Habits?
15. Competing with Other Start-ups
16. Consumer Behavior Changes in Familiar Companies
17. Experience vs. Idea