Consumer Markets are Difficult for Startups

Lecture Description

Estrin explains the reasons the consumer market is hard for startups is:

1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford

2) It takes a lot of alliances to be successful and this is hard for a startup to do

Course Index

1. Perspective on IT Market
2. Think in Terms of Cycles
3. Technology Cycles Start with a Breakthrough Innovation
4. Three Cycles in IT Network
5. Three Cycles in IT Network: Enterprise Productivity, Connecting People, Connective Devices
6. The Internet is not a Business
7. Collaborate with Dominant Vendors
8. Personal Connectivity Cycle
9. Connecting Embedded Devices Cycle
10. How to Survive in a Downturn Economy
11. The Role of the Startup is to Create a New Market
12. History of Packet Design: Importance of Adapting
13. The Role of Luck in Startups
14. Reaching Critical Mass in Tough Times
15. It's a Long Haul to Liquidity
16. It's Not Just About the Money
17. Confidence vs. Arrogance
18. Marketing and Learning from Customers
19. A Good Leader Must be Flexible
20. Exit Strategies Now and Then
21. Self-Configuring Architectures
22. Consumer Markets are Difficult for Startups