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Contemporary Design for Complex Products

By Tien Tzuo - Stanford
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Lecture Description

Tzuo talks about a methodology used for designing complex products. It involves creating a layered application with dummy samples. The first layer is intuitive and simple. As the layers are peeled, functionality and complexity increase. The customers can choose the degree to which they remove the peels.

Course Index

  1. Strategy for Creating Customer Awareness
  2. Free Trial Product Model
  3. Contemporary Design for Complex Products
  4. Sales Model for the Enterprise Software Industry