Creating Commercial Value for Your Product

Lecture Description

Keller-Bottom demonstrates how the trajectory of a new company appears. She says that a product has to iterate several times from the product development stage until it enters the market.

Course Index

1. Collaborate to Enter Markets
2. Separation from Nokia's Core Business
3. Building Your Business
4. Picking Your Partners and Your Team
5. Focus, Flexibility and Market Validation
6. Creating Commercial Value for Your Product
7. Working with Your Investor
8. Learning from History