Home > Lectures > Creating Meaning for Employees

Creating Meaning for Employees

By Janice Fraser - Stanford
get flash player

Lecture Description

Fraser believes that besides creating meaning for the world, an entrepreneurial venture should be able to create meaning for the people who comprise it as well. In this regard, people are able to passionately and zealously work toward making the company and product successful.

Course Index

  1. Choosing Your Partners
  2. Coping with Failures
  3. Protecting the Culture
  4. Creating Meaning for Employees
  5. Decision-making
  6. Alignment and People
  7. Managing a Technology-Driven Company