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Creating Need for Your Product

By Pam Marrone - Stanford
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Lecture Description

Marrone describes the impact of AgraQuest on the global bio-pesticide market.

Course Index

  1. The Founding of AgraQuest
  2. Creating Need for Your Product
  3. Overview of AgraQuest
  4. Navigating AgraQuest's Value Chain
  5. The Product Vision
  6. Understanding Your Customer
  7. Negotiation: Be in a Position of Strength
  8. Lessons Learned
  9. Working with AgraQuest