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Creative Projects on Company Time

By Robert I. Sutton - Stanford
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Lecture Description

Some companies like Google allocate a certain amount of time to employees for creative projects outside of daily tasks. Sutton explains how this can work most effectively.

Course Index

  1. What Is Creativity?
  2. Two Weird Ideas That Work
  3. Talking About Creativity Isn't Enough!
  4. Avoiding the Smart Talk Trap
  5. Bringing Creativity into an Organization
  6. Creative Projects on Company Time
  7. Questions to Ask a Creative Organization
  8. When Do You Know if You Have a Good Idea?
  9. Research Money in Universities