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Culture Archetypes: Customer-focused Culture

By Andy Freire - Stanford
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Lecture Description

Andy Friere, Co-founder and CEO of Axialent, describes the customer-focused culture archetype, one of the five basic cultural archetypes into which organizations fall: 1) Achievement, 2) Innovation, 3) One-team, 4) People-first or 5) Customer-focused. Specifically, Friere suggests that customer-focused cultures value flexibility to service customer needs above other potential activities. Friere describes the behaviors, symbols and processes that build this type of culture as well as the actions that destroy it.

Course Index

  1. What You Do Defines Your Culture
  2. Three Building Blocks of Organizational Culture
  3. Five Archetypes of Culture
  4. Culture Archetypes: Customer-focused Culture
  5. Culture Archetypes: One-team Culture
  6. Culture Archetypes: Innovation Culture
  7. Culture Archetypes: Achievement Culture
  8. Culture Archetypes: People-first Culture
  9. Building Five Cultures in One Organization