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Customer Intimacy Zone

By Geoffrey Moore - Stanford
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Lecture Description

Moore delves into the "customer intimacy zone" to explain the innovations that comprise this zone: line extension, enhancement, marketing,and experiential innovations

Course Index

  1. Innovation Crisis at Established Enterprises
  2. Innovation and Inertia
  3. Market Maturity Life Cycle
  4. Innovation Zones
  5. Classes of Innovations in the Product Leadership Zone
  6. Fractal Markets
  7. Customer Intimacy Zone
  8. Operational Excellence Zone
  9. McKinsey's 7S's Model
  10. Core and Context
  11. Inertia: Residue of Innovation