Customers Must Drive Your Business Model

Lecture Description

Thompson talks about customers being the main driving force behind the business and business model. He gives examples from Symantec about the need to be close to customers. He also focuses on the need to concentrate on the business needs over the business model.

Course Index

1. Changes in Enterprise Software: 2002-2004
2. Retooling the Infrastructure of Your Company
3. Customers Must Drive Your Business Model
4. Customer Diversity is Essential
5. You Cannot Stop Spending to Innovate for Customers
6. Security Business Post-9/11
7. To Hedge or Not to Hedge?
8. Envisioning the Future: John Thompson
9. Security is a Broad Domain of Technology
10. Identifying Opportunities: Intrusion Detection
11. Stick to Core Mission, Focus, and Keep It Simple
12. Pervasiveness and Execution: Staying Ahead of Competitors
13. What is the History of Security Software
14. Acquisition and Growth for Symantec
15. Competition: Network Association vs. Symantec
16. Will Symantec Expand to Include Transaction-Based Security Products?
17. Measuring Success: You Measure What Matters