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Danger's Product Development Process

By Andy Rubin Joe Britt Matt Hershenson - Stanford
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Lecture Description

The Danger product encompasses three major pieces of technology: the hardware, the operating system and graphical user interface, and the backend service.   The founders drew upon their experiences at Apple and WebTV to know what to develop in-house and what to outsource.  Looking back, they are not sure how it all came together and how they got it done, but it was a huge accomplishment when the product shipped.

Course Index

  1. How the Founders Met
  2. The Founding of Danger
  3. The Evolution of Danger's Product Concept
  4. The Danger Product and Business Model
  5. The Evolution of Danger's Product Concept - Part 2
  6. Danger's Product Development Process
  7. How Danger's First Customer Became a Business Partner
  8. Danger's Business Model
  9. How Danger Turned Down Some Opportunities
  10. How the Wireless Markets Evolved in US, Europe, and Asia
  11. Partnering With Customers Who are Competitors
  12. What To Do When Partners Demand Exclusivity
  13. Marketing and the Hiptop Brand
  14. Designing Products Your Customers' Customers Will Love
  15. The Value of a VC Who Shares Your Vision