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Defining Company Culture

By Jeff Hawkins - Stanford
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Lecture Description

Hawkins believes you have to be conscious and methodological about your company culture. The culture starts at the top and permeates to the bottom. The culture at palm is a product culture. High integrity is not just internal, but integrity with vendors, suppliers and customers. A lot of companies keep secrets, but the transparency has been very good for Palm, Hawkins points out. A good, solid culture can help a company go through hard times.

Course Index

  1. What is an Entrepreneur?
  2. Genesis of Palm Computing
  3. The Accidental Entrepreneur: Palm History
  4. Story of Acquisition: Palm, US Robotics, 3Com
  5. Spinoff: Handspring
  6. Handspring: Envisioning the Future
  7. Serial Entrepreneurship: Redwood Neuroscience Institute
  8. Profiles of Entrepreneurs
  9. Importance of Experience
  10. Follow Your Passions
  11. Individual vs. Company
  12. Entrepreneurship is a Means to an End
  13. Work/Life Balance
  14. Defining Company Culture
  15. Difficult Negotiations
  16. Designing Successful Products
  17. Role of Market Research
  18. Work/Life Balance
  19. Hawkins: What I Wish I'd Learned in College
  20. Establish Strong Human Resources Early On
  21. Product Development: Importance of Customers and Testing
  22. Portable Technologies