Designing Products Your Customers' Customers Will Love

Lecture Description

The Hiptop founders designed the product in the way that was the most appealing to them.  They had strong convictions about what the product should look like and the things it should do, which were not necessarily the same ideas the carriers had.  However, the innovative design won them over.

Course Index

1. How the Founders Met
2. The Founding of Danger
3. The Evolution of Danger's Product Concept
4. The Danger Product and Business Model
5. The Evolution of Danger's Product Concept - Part 2
6. Danger's Product Development Process
7. How Danger's First Customer Became a Business Partner
8. Danger's Business Model
9. How Danger Turned Down Some Opportunities
10. How the Wireless Markets Evolved in US, Europe, and Asia
11. Partnering With Customers Who are Competitors
12. What To Do When Partners Demand Exclusivity
13. Marketing and the Hiptop Brand
14. Designing Products Your Customers' Customers Will Love
15. The Value of a VC Who Shares Your Vision