This is the first of about 20 videos of my lectures in Behavioural Finance at the University of Western Sydney (2 videos per lecture). This first lecture presents the Neoclassical theory of consumer behavior--known as Revealed Preference--and an experiment that invalidated it by the German economist Reinhard Sippel.
Located in Sydney, Australia, the University of Western Sydney is among the top-ranked colleges in the world with six campuses in New South Wales. Its roots can be traced back to 1891, where the Hawkesbury campus was founded as an argicultural school. However, each campus has its own unique history, and the university (an amalgamation of its many campuses) was made official in 2000. Despite its short and recent history as the University of Western Sydney, this institution has produced many notable alumni including politicians, executives, authors and journalists.