Effective Strategies to Handle the Media

Lecture Description

Young explains how he dealt with the ongoing presence of news reporters throughout his career. He realized that many of these reporters commuted for long hours, only to receive tidbits of information from the 49ers team. By stepping into their shoes, he figured out ways to work effectively together.

Course Index

1. Using Different Elements of Negotiation
2. Avoiding Excuses and the Mentality of Victimization
3. The Power of Accountability
4. Using Soft Skills on the Field
5. The Importance of Self-Analysis
6. Striving for Symbiotic Negotiations
7. Getting Ideas to Work with Others
8. Effective Strategies to Handle the Media
9. Managing Relationships: From Football to Marriage
10. A Word of Caution Against Forceful Negotiations
11. Negotiation Lessons Learned from Kids
12. Career Moves Off the Field
13. Overcoming the Pressure of Comparison
14. Football vs. Business Negotiations
15. Using Tenacity and Good People Skills in Negotiations