Entrepreneurial Sales and Marketing
By Charles Eesley - Stanford
-
382
- Report An Inaccuracy In Lecture Information:
Lecture Description
Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels.
