Exploring New Sales and Marketing Channels
By Randy Komisar - Stanford
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403
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Lecture Description
According to Komisar, creating visibility and driving sales are two different tasks. Marketing channels are pretty well honed, but driving sales requires more attention. As an entrepreneur, you play a large part in creating the demand for your product and Google is not going to do that for you. You have to convince people that your product will save them money, he says.
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