Finding a Market

Lecture Description

When in search for a market, Worthington advises not to focus the company too early.  Though there is tremendous pressure in the beginning to focus, this is dangerous; once a company has defined a focus the decision is very hard to undo.  Worthington suggests waiting it out and seeing how the product develops before focusing.

Course Index

1. Forming the Founding Team and Seizing the Opportunity
2. The Breakthrough Idea
3. Breaking Convention: Technology First, Market Opportunity Second
4. Building a Team and Picking the Right VCs
5. The Challenges of Building a Company
6. Product Development
7. Keeping a Financial Focus
8. Raising Money and Recognizing Interest in VCs
9. Can You Continually Increase Value?
10. Recruiting the Best
11. Challenges of Managing: Firing People
12. How to Recruit Top Talent
13. To MBA or Not?: Technical Degree or MBA
14. Envisioning the Future: Other Potential Applications of the Technology
15. Lowest Lows and Highest Highs
16. Going Global: Why Singapore?
17. Founding Team: Technical or Business Saavy?
18. Experimenting with New Technologies
19. Finding a Market
20. Disposable vs. Reusable in Biology
21. Establishing a Market
22. How Do You Establish a Decision-Making Process?