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Focus, Flexibility and Market Validation

By Stephanie Keller-Bottom - Stanford
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Lecture Description

Keller-Bottom recommends entrepreneurs to stay focused and be flexible. Find partners who complement and will add value to your business, she says. She talks about the importance of doing a market validation study to determine the market and design a pricing strategy.

Course Index

  1. Collaborate to Enter Markets
  2. Separation from Nokia's Core Business
  3. Building Your Business
  4. Picking Your Partners and Your Team
  5. Focus, Flexibility and Market Validation
  6. Creating Commercial Value for Your Product
  7. Working with Your Investor
  8. Learning from History