Focus on Building a Brand

Lecture Description

Roos says that no matter what kind of industry you get into or the company you start, you should focus on building a brand because that is likely to pay off big time.

Course Index

1. Simple Mission Statement
2. Focus on Building a Brand
3. The Three Circle Strategy
4. Strengths of Silicon Valley
5. Silicon Valley: An Ecosystem
6. Silicon Valley: Changing with the times
7. Career Advice: Five Takeaways