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Fractal Markets

By Geoffrey Moore - Stanford
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Lecture Description

Moore explains the concept of fractalization of markets when markets get out of the growth phase.

Course Index

  1. Innovation Crisis at Established Enterprises
  2. Innovation and Inertia
  3. Market Maturity Life Cycle
  4. Innovation Zones
  5. Classes of Innovations in the Product Leadership Zone
  6. Fractal Markets
  7. Customer Intimacy Zone
  8. Operational Excellence Zone
  9. McKinsey's 7S's Model
  10. Core and Context
  11. Inertia: Residue of Innovation