Globalization: Google and Asia-Pacific

Lecture Description

Google increasingly has a global focus; as of 2002, traffic is now around 60% outside of the United States and growing. The search supports 74 languages, including many Asian languages, says CEO Eric Schmidt. There is tremendous growth in Japan, where the majority of portals and online services now use Google.

Course Index

1. Success Factors of Potential Partners
2. Google and Language Translation
3. Google's Legal Issues
4. Hiring: What Attributes Do You Look For?
5. Envisioning the Future for Google: Always a Search Engine?
6. ROI on Advertising Models Online
7. Globalization: Google and Asia-Pacific
8. Learning to Take Risks: A Personal Story
9. Technology and Social Responsibility
10. Search Engines and Competition
11. New Leadership and Organizational Change
12. Encouraging Creativity