History of Packet Design: Importance of Adapting

Lecture Description

Estin talks about the history of Packet Design and how it adapted to the downturn in the economy. Packet Design started in 2000 as a technology company with the idea of bringing researchers and developers together under the notion that they would work on 5-6 projects and either spin out or license technologies. This model was successful for 3 years, but after that more money was needed as there was no licensing business.

Course Index

1. Perspective on IT Market
2. Think in Terms of Cycles
3. Technology Cycles Start with a Breakthrough Innovation
4. Three Cycles in IT Network
5. Three Cycles in IT Network: Enterprise Productivity, Connecting People, Connective Devices
6. The Internet is not a Business
7. Collaborate with Dominant Vendors
8. Personal Connectivity Cycle
9. Connecting Embedded Devices Cycle
10. How to Survive in a Downturn Economy
11. The Role of the Startup is to Create a New Market
12. History of Packet Design: Importance of Adapting
13. The Role of Luck in Startups
14. Reaching Critical Mass in Tough Times
15. It's a Long Haul to Liquidity
16. It's Not Just About the Money
17. Confidence vs. Arrogance
18. Marketing and Learning from Customers
19. A Good Leader Must be Flexible
20. Exit Strategies Now and Then
21. Self-Configuring Architectures
22. Consumer Markets are Difficult for Startups