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How Danger's First Customer Became a Business Partner

By Andy Rubin Joe Britt Matt Hershenson - Stanford
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Lecture Description

Danger's first customer was Voice Stream, which later was acquired by T-Mobile International.  Voice Stream was a small company looking for something innovative to differentiate themselves from the competition.  They found that innovation in Hiptop. Danger initially treated them as a partner rather than a customer.  The two companies provided valuable services to each other and the deal solidified Danger's business plan. Since Hiptop was still in development at the time of the deal, Voice Stream was able to contribute to the product design, including giving it voice capabilities, which was not in the original design.

Course Index

  1. How the Founders Met
  2. The Founding of Danger
  3. The Evolution of Danger's Product Concept
  4. The Danger Product and Business Model
  5. The Evolution of Danger's Product Concept - Part 2
  6. Danger's Product Development Process
  7. How Danger's First Customer Became a Business Partner
  8. Danger's Business Model
  9. How Danger Turned Down Some Opportunities
  10. How the Wireless Markets Evolved in US, Europe, and Asia
  11. Partnering With Customers Who are Competitors
  12. What To Do When Partners Demand Exclusivity
  13. Marketing and the Hiptop Brand
  14. Designing Products Your Customers' Customers Will Love
  15. The Value of a VC Who Shares Your Vision