How Does Google Actually Make Money?

By Larry Page Eric Schmidt - Stanford

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Lecture Description

Google makes money through selling targeted advertising on its site, which is more effective than broad-based advertising. In addition, they receive revenue from providing search capabilities to other companies, says co-founder Larry Page. Surprisingly, the model used today is remarkably similar to the original business model presented to venture capitalists.

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I have never responded to targeted advertising, nor do I know anyone who does not find it as annoying as I do. There is nothing more irritating and even creepy than sending an email to a friend regarding my dog's behavior and finding advertising about dog food or puppies or anything else about dogs on my email page. If that's how goggle makes their money, there must be a lot of gullible people out there.

| Jan, 26, 2013 | 1 Vote

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One of the world's leading universities, Stanford was founded in 1885 in what is now Stanford, California. It is comprised of seven schools, four of which are devoted exclusively to graduate education. Stanford's most renowned programs include the Graduate School of Business, Law School, School of Engineering, and School of Medicine. Notable alumni include author John Steinbeck, Supreme Court Justice William Rehnquist, and Google founders Sergey Brin and Larry Page.

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Source:Stanford eCorner
Filmed: Spring 2002