How PalmOne Evaluates What Customers Want

Lecture Description

Customers generally are not very good at knowing what they want for the next big product, says Wirt, but they are good at making suggestions for incremental improvements. The next big thing has to come from the product developers, but then has to be refined based on customer feedback.

Course Index

1. The Career Path of a palmOne Executive
2. The Convergence of Technology
3. Examples of When Convergence Works and When it Does Not
4. Historical Example of Convergence - Steam Powered Factory.
5. Distributed Computing Became an Appliance
6. From Revolution to Evolution
7. From Convergence to Appliance
8. The Future of Appliances
9. Future of PDAs as Convergent Devices
10. Growth Prospects for PDAs and for PalmOne
11. How PalmOne Evaluates What Customers Want
12. International Markets
13. Convergence of PDAs with Automobiles
14. Is PalmOne Focusing on Business or Personal Segments?
15. PalmOne and Palm Source
16. How Do You Compete Against More Established Competitors?