How the Wireless Markets Evolved in US, Europe, and Asia

Lecture Description

Danger was able to break into the US market by convincing wireless carriers to adopt a fixed rate pricing scheme for the device, which is almost essential in the minds of Americans for using services like AIM and web surfing.  The Asian and European markets are further ahead and calls are cheaper, making it more difficult for the Hiptop to be profitable.

Course Index

1. How the Founders Met
2. The Founding of Danger
3. The Evolution of Danger's Product Concept
4. The Danger Product and Business Model
5. The Evolution of Danger's Product Concept - Part 2
6. Danger's Product Development Process
7. How Danger's First Customer Became a Business Partner
8. Danger's Business Model
9. How Danger Turned Down Some Opportunities
10. How the Wireless Markets Evolved in US, Europe, and Asia
11. Partnering With Customers Who are Competitors
12. What To Do When Partners Demand Exclusivity
13. Marketing and the Hiptop Brand
14. Designing Products Your Customers' Customers Will Love
15. The Value of a VC Who Shares Your Vision