Infomercials - A Way to Reach Your Audience

Lecture Description

Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her company realize an unmet need.

Course Index

1. Benefits of a Partnership
2. Discovering and Meeting Market Needs
3. Market Research
4. Raising Money and Importance of Licensing Your Product
5. Infomercials - A Way to Reach Your Audience
6. Owning Your Product Formula
7. Growing the Organization