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Innovation and Inertia

By Geoffrey Moore - Stanford
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Lecture Description

Moore advises that since innovation begets inertia, there is a need for companies to recycle their resources with respect to both innovation and inertia to differentiate themselves in a competitively driven market.

Course Index

  1. Innovation Crisis at Established Enterprises
  2. Innovation and Inertia
  3. Market Maturity Life Cycle
  4. Innovation Zones
  5. Classes of Innovations in the Product Leadership Zone
  6. Fractal Markets
  7. Customer Intimacy Zone
  8. Operational Excellence Zone
  9. McKinsey's 7S's Model
  10. Core and Context
  11. Inertia: Residue of Innovation