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Innovation Zones

By Geoffrey Moore - Stanford
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Lecture Description

Moore elaborates on the four different innovation zones: product leadership, operational excellence, customer intimacy and value renewal. These zones make up the market maturity life cycle.

Course Index

  1. Innovation Crisis at Established Enterprises
  2. Innovation and Inertia
  3. Market Maturity Life Cycle
  4. Innovation Zones
  5. Classes of Innovations in the Product Leadership Zone
  6. Fractal Markets
  7. Customer Intimacy Zone
  8. Operational Excellence Zone
  9. McKinsey's 7S's Model
  10. Core and Context
  11. Inertia: Residue of Innovation